A Virtuous alternative you can price without a call
Virtuous is a modular platform: CRM+, Raise for donation forms, Momentum for major gift officers, Insights for wealth data and predictive scoring, Analytics for business intelligence, and Volunteer. It is aimed at organizations with development teams and major gift programs. Every single product routes to Request Pricing, and CRM+ tiers are set by whether your fundraising revenue is above or below $5 million a year. Every Virtuous product routes to a Request Pricing form, so weighing Virtuous alternatives starts with a sales call. Ours starts with a published number.
What SAPu offers
Published pricing
No monthly fee on the free tier and a rate you can read
Grants included
990 funder discovery, deadline tracking and AI-assisted writing
One system, not six
Donors, volunteers, email and grants without assembling modules
It replaces your whole stack, not just Virtuous
A CRM here, a donation form there, email somewhere else. Sponsor A Purpose brings all of it into one connected platform.
Cost and what you get free
Virtuous routes every product to a Request Pricing form, with CRM+ split into tiers above and below $5 million in annual fundraising revenue, and nothing published. Sponsor A Purpose publishes both the price and the processing rate, charges nothing per month for the CRM, and does not cap staff users.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Free core CRM | Sponsor A Purpose: yes | Virtuous: no |
| No monthly subscription on the free tier | Sponsor A Purpose: yes | Virtuous: no |
| Published pricing | Sponsor A Purpose: yes | Virtuous: no |
| Published processing rates | Sponsor A Purpose: yes | Virtuous: no |
| Unlimited staff users | Sponsor A Purpose: yes | Virtuous: yes |
Donor CRM
Virtuous is a strong CRM and matches ours on records, segmentation, custom fields, reporting and donor scoring. Where they go further is major gift intelligence: wealth and demographic data appended to donors, and predictive machine learning scoring, neither of which we offer.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Donor records with full giving history | Sponsor A Purpose: yes | Virtuous: yes |
| Segmentation and custom fields | Sponsor A Purpose: yes | Virtuous: yes |
| Reporting and analytics | Sponsor A Purpose: yes | Virtuous: yes |
| Giving metrics and donor scoring | Sponsor A Purpose: yes | Virtuous: yes |
| Wealth and demographic data on donors | Sponsor A Purpose: no | Virtuous: yes |
| Predictive machine learning scoring | Sponsor A Purpose: no | Virtuous: yes |
Giving and payments
Customizable donation forms run on both. Events management is theirs. DAF giving inside the widget and employer matching gifts are ours.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Customizable donation forms | Sponsor A Purpose: yes | Virtuous: yes |
| Events management | Sponsor A Purpose: no | Virtuous: yes |
| DAF giving built into the widget | Sponsor A Purpose: yes | Virtuous: no |
| Corporate matching gifts | Sponsor A Purpose: yes | Virtuous: no |
Communication and automation
Email campaigns and prebuilt donor journeys run on both, and this is one of Virtuous's strengths rather than an afterthought. SMS and in-app volunteer messaging are theirs.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Email campaigns | Sponsor A Purpose: yes | Virtuous: yes |
| Prebuilt donor journeys | Sponsor A Purpose: yes | Virtuous: yes |
| SMS and in-app volunteer messaging | Sponsor A Purpose: no | Virtuous: yes |
Grants
Virtuous has no grant product at all. Grant management, discovery on IRS 990 funder filings, deadline and pipeline tracking and AI-assisted writing are ours.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Grant management | Sponsor A Purpose: yes | Virtuous: no |
| Grant discovery on IRS 990 funder data | Sponsor A Purpose: yes | Virtuous: no |
| AI grant writing | Sponsor A Purpose: yes | Virtuous: no |
Volunteers
Both platforms manage volunteers. Virtuous Volunteer is a separately priced product with its own volunteer hub and messaging; ours is a $29 a month add-on to a CRM that carries no monthly fee.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| Volunteer management | Sponsor A Purpose: yes | Virtuous: yes |
Services and support
Both are nonprofit-only. Virtuous sells six products assembled into a stack, each quoted separately, and their Momentum AI agent for gift officers, enterprise business intelligence and single sign-on are all theirs. Website design, hosting and appointment scheduling are paid services we add.
| Feature | Sponsor A Purpose | Virtuous |
|---|---|---|
| AI agent for major gift officers | Sponsor A Purpose: no | Virtuous: yes |
| Enterprise business intelligence | Sponsor A Purpose: no | Virtuous: yes |
| Single sign-on | Sponsor A Purpose: no | Virtuous: yes |
| Appointment scheduling | Sponsor A Purpose: yes | Virtuous: no |
| Website design and hosting (service) | Sponsor A Purpose: yes | Virtuous: no |
| Nonprofit-only focus | Sponsor A Purpose: yes | Virtuous: yes |
