Know which donors need attention next
SAPu analyzes giving history, engagement activity, and donor behavior to surface opportunities that might otherwise be missed. See who is building momentum, who may be drifting away, and where follow-up can have the biggest impact.
Know which donors need attention next
SAPu analyzes giving history, engagement activity, and donor behavior to surface opportunities that might otherwise be missed. See who is building momentum, who may be drifting away, and where follow-up can have the biggest impact.
Donor momentum
See whether a supporter is becoming more engaged, staying consistent, or showing signs of disengagement.
Prioritized follow-up
Identify the contacts most likely to benefit from a thank-you, appeal, upgrade ask, or reactivation effort.
Updates automatically
Scores and recommendations update as donations, forms, emails, and other activity are recorded.
Explainable insights
See the signals behind every score instead of relying on a black-box rating.
Understand how supporter relationships are changing
Rather than looking at donations one record at a time, SAPu combines multiple signals into a single donor momentum score that helps teams quickly understand where attention is needed.
Gift velocity
Tracks whether donation frequency is increasing or slowing down.
Second gift progress
Highlights donors approaching key conversion milestones.
Engagement depth
Measures interaction across forms, events, communications, and other activities.
Giving growth
Shows whether gift amounts are trending upward or downward.
Insights that lead to follow-up
Giving Metrics doesn't just identify trends – it helps staff understand what to do next.
Second gift milestone
The second donation is one of the strongest indicators of long-term donor retention. Identify supporters who are entering their highest-conversion window.
Giving growth
Track donors whose gift amounts are increasing over time and surface opportunities for deeper engagement or larger asks.
Gift velocity decline
Spot when the time between donations starts growing so your team can reconnect before the relationship goes cold.
See the full story behind every score
Every metric can be explored directly from the contact record, making it easier to understand donor behavior before reaching out.
Timeline view
Review giving history and activity over time.
Signal breakdown
See which behaviors contributed to a score.
Milestone tracking
Monitor second gifts, recurring support, and other key moments.
Staff overrides
Adjust recommendations when context requires a human decision.
Spot opportunities before they become problems
Many teams rely on memory, spreadsheets, or manual reports to identify donor trends. Giving Metrics continuously evaluates supporter activity so important changes don't go unnoticed.
Traditional approach
Review reports manually
Search for patterns yourself
Important changes can be missed
Follow-up depends on memory
Separate spreadsheets and notes
Giving Metrics
Signals update automatically
Opportunities are surfaced for you
Trends are tracked continuously
Recommendations appear inside records
Everything stays connected
