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GuideDonor relationships4 pages
Recurring Giving Crash Course
Standing up a monthly giving programme from nothing: the ask, the amounts, the upgrade path and the churn.
Free to download and yours to edit.
More on donor relationships
Letter
Donation Thank You Letter
Two ready-to-send thank-you letters that sound like a person wrote them, for the gift that has just landed.
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Donation Acknowledgment Letter
The official tax-deductible acknowledgment, with the required language handled and the warmth left in.
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Annual Appeal Letter
A working draft for the appeal that carries most of the year, with the ask placed where people actually read it.
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